商务英语综合课示范课教案:Costly Comparison ——赵庆龄兰州财经大学

时间:2018-08-31 | 来源:本单位 

                   商务英语综合课示范课教案:赵庆龄


课程名称

商务英语综合课

授课专业和班级

商务英语专业

1年级

授课内容

Costly Comparison

授课学时

示范课 20分钟

教学目的

Theme: to understand the concept of “market failure” in economics;  

       to explore why it happens in real economic life.

Skills:  to learn words and expressions related to insurance.

Critical thinking: to think critically about the topic.

教学重点

Comprehension of the text

Ø To stress the primary meaning of the words and their usage in sentences.

Ø To understand the overall structure, main idea of the text.

Teaching difficult points

Ø words related to insurance

Ø the concept of  “market failure” in economics

教学方法

Content-based method, communicative language teaching method

作业

Students are assigned to survey a price comparison website by using the concept of market failure after class, and then they are expected to present the results of their survey in the next period of class.

 

 

 

 

 

 

 

 

                         教学内容

1. Lead-in Discussion

Have you ever used a price comparison website?

 

2. Teaching Objectives

Theme: to understand the concept of “market failure” in economics;  

       to explore why it happens in real economic life.

Skills:  to learn words and expressions related to insurance.

Critical thinking: to think critically about the topic.

 

3. Teaching Procedures

(1).Global Reading 

Teacher’s brief introduction to the structure of the passage;

Students’ scanning for specific information in PartⅢ(para.4-8:analysis).

?  

(2).Detailed Reading

Key Words: undermine (para.2,line3);

Key Sentences:

At first glance, price-comparison websites are an example of capitalism at its

best…..But recent theory and practice suggest the reality is more complex:

comparison sites are simultaneously friends and foes of competition. (para.1)                   

Business Awareness: 

The function of market mechanism.

The definition of market failure(市场失灵), monopoly(垄断)and information asymmetry(信息失灵).

Exploration of the Theme: 

Group Work: Students are required to analyze the following question by using the concept of market failure, monopoly and information asymmetry.

How do you interpret the three reasons for the malfunction of price comparison websites mentioned by the author from an economic point of view?

 

 (3).Critical Appreciation

Do you think it is possible for the government to effectively improve the function of price-comparison websites?

(4).Assignment: Survey and Presentation

Students are assigned to survey a price comparison website by using the concept of market failure after class, and then they are expected to present the results of their survey in the next period of class.



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